Executive Vice President, Branding/Commercialization
Mrs. Seol Park is MoonLight’s leading expert on branding and go-to-market campaign strategy. Seol began her avant-garde career as a corporate brand consultant with Landor Associates in Seoul and San Francisco, before moving to New York to pursue graduate studies in fine art management. After graduation, she held client development roles at Christie’s auction house and The Curator’s Eye. Seol then founded SPARK+, a creative and digital marketing agency focused in the fine art sector, and Spark Art Management, which provides private and corporate art advisory services, curates innovative art exhibits, and facilitates collaborations between artists and consumer brands.
Seol’s brand consulting experience includes premier names in the consumer products, hardware, software, air travel, and luxury lifestyle brands, as well as cultural institutions.
Seol has a BFA in industrial design and art history from Ewha Womans University in Seoul, and an MA in American Art and 20th Century Design from Sotheby’s Institute of Art in New York. During her undergraduate studies, she also participated in a summer program at Parson’s School of Design in New York, and a 1 year international student exchange program to study Art History at the University of Toronto.